Demystified
I picked up Web Analytics Demystified by Eric Peterson the other day. This book came highly recommended and although I have not yet completed it, I strongly advise it to anyone interested in the field. I believe web analytics is a field that is mistakenly overlooked by small and mid-sized companies. Many businesses pay big bucks for search engine marketing. However, they have no plan once a visitor has entered the site. MidScape has recenly added web analytics services and can improve your ROI success. *More to come on web analytics as I come across topics of...
Read MoreGoogle Analytics
For those of you who haven’t already heard Google released a new FREE online analytics application this past week. I setup 2 of my domains the day it was released and waited…and waited. Upon login I read “Awaiting Data” for the past two days. Last night I sent a support email to find out if I had done something wrong and received the following: Hello, Thank you for your email. I understand that you aren’t seeing data in your reports, even though your tracking code has been set up for over six hours. We apologize for any inconvenience. We have collected your...
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