I noticed “search history” placed in the serps today. This may have been around for a week or months, however, I haven’t come across any news on the subject. Long story…but, I login to my google account on one machine while performing searches on another so I don’t notice many changes to personalized search.
Take a look at this image.
The HTML tips (mouseover text) show the link from “companies-of-interest” directing to http://www.google.com/searchhistory/lookup?q=label:%22companies-of-intereset%22. Interestingly enough, “companies-of-interest” is one of my bookmarks. Hmmm … those search junkies out there will probably catch on to the relevance.