Search engine marketing has continued to be a hot topic over the past few years and won’t be slowing anytime soon. I come across tips and discussions constantly on page rank, reciprocal links, and back link strategies. What does it all mean and what should be given precedence?
SEO Misunderstandings
- I’ve improved my search engine results and now I can call it a day. Wrong. If you are committed to remaining at the top it is a never ending process. Internet marketing practices must be ever present in your plans for a successful online presence. This means monies should be allocated to your businesses budget and resources/employees assigned to the task.
- I can work the system with unapproved techniques. Wrong again. Yes, I’ll admit there are some minds out there that are able to crack the system successfully. You, however, are not one of them. You may be bright. You may even know of a proven black hat technique, but is it really worth it? Your business ethics will reflect upon your continued success and scars are very difficult to remove. Also, the threat of being banned from search engines altogether is real. Just stay away from link farms, spamming, etc.
Practical SEO Techniques
- What are the search engine results above you doing to stay ahead? Take a look at the source code of your competitors. Do they have specifice keywords spread more prevalently through their content? How many link backs do they have compared to your site? This research is extremely valuable as they are doing something more effectively than you.
- Submit to every directory you come across.
- Place your link on websites found in the same category of search engine directories.
- Choose your domain name wisely. This actually does not pull as much weight as many think so don’t stress too heavily. Your content and back links are much more important.
- Add fresh content frequently. This is key to your positioning. Update news on your industry or new clients. You get the idea.
- Don’t give up. Your results will improve with your continued effort.
Contact MidScape in the Utah area if you are looking for professional SEM services. Sorry, I’m forced to solicit our services at any opportunity. The SiteManagement package includes search engine marketing management.