Alex McArthursem | Alex McArthur

OrangeSoda open house

Alex — Thu, 10 May 2007 14:22:04 +0000

Thursday, May 10, 2007 at 1 p.m. OrangeSoda is having an official ribbon cutting ceremony for the office with the Orem City Mayor and other government officials and local business leaders. Following the ribbon cutting is an open-house for clients and colleagues from 1 p.m. to 4 p.m.

Please invite your families to come between 4 p.m. and 5 p.m. for pizza, dessert, and lots of orange soda!

Check out DigitalIQ magazine to learn a little more about what we’re doing.

SEO Specialist/Guru Opening

Alex — Wed, 14 Mar 2007 15:01:24 +0000

The person in this position will be responsible for implementing and managing Organic Search campaigns. This person will be responsible for researching keywords that are appropriate to the market, determining the best optimization techniques, and incorporating these techniques into the clients’ websites.
Will work closely with clients to achieve desired results. The SEO Guru will be responsible for providing ongoing management of all subscribers including reporting to the client on results of their campaign, SEO recommendations and delivery of assigned program deliverables.

Required skills:
Ability to work independently, to organize and prioritize multiple project responsibilities, and to produce quality work under deadline pressure.
Knowledge and demonstrated application of industry standards.
Experience and understanding of link building.
Strong understanding of website development techniques, SEO tools and site analytics principles.
Able to remain up-to-date with competition and industry trends through trade publications, blogs, etc to assess the potential impact of industry events on the clients’ websites.
Excellent oral and written communication skills.

Orange Soda was founded by a group of Pay Per Click industry pioneers in the late 90′s. We have managed tens of thousands of campaigns of all sizes, and in all industries. This is a full-time position in Orem, Utah.

Please contact me if you are interested.

Ban That!

Alex — Mon, 26 Feb 2007 23:48:37 +0000

Yeah, my widgets are getting out of control, but most of my readers use RSS apps anyway. Aren’t crazy amounts of plugins half the fun of blogging?

My latest site “enhancement” is my Ban That widget you can see on the top of my sidebar. It’s a fun site to tell the world about things you hate and why.

Not so Daily Searchcast

Alex — Fri, 26 Jan 2007 21:22:02 +0000

I’m a fan of the Daily Searchcast with Danny Sullivan, but I have a gripe. IT’S NOT DAILY!

Oh, and while I’m in the mood to complain please prohibit Bruce Clay from advertising more than once a year on the podcast. Their ads nearly explode my speakers.

How did you become an SEO?

Alex — Mon, 08 Jan 2007 20:51:06 +0000

Check out these 10 steps to becoming an SEO. Hilarious.

Review Me

Alex — Mon, 13 Nov 2006 22:00:28 +0000

Many of us, including myself, have our collection of blogs that we read each day. I nearly feel sick if I don’t know what’s going on with my favorite “reads” each day. If you are reading this chances are you know that feeling all too well. As always, rapid growth invites innovation. Savvy entreprenuers continue to find ways to monetize this buzz industry. The folks at ReviewMe were the latest to catch my eye.

ReviewMe offers solutions for publishers to make an income off their creative blog posts and advertisers to find a new marketing source. New businesses attempting to build an online awareness of their products will find this especially useful. One other perk that comes to mind involves the continued decrease of ad click throughs. Web users are becoming more and more familiar with the look and feel of contextual advertising and avoiding it. ReviewMe helps advertisers place content contributed by unique publishers in the main body of websites.

Although the list of new, hip contextual advertisers is extensive, I imagine we will see ReviewMe around for some time. I’ve tried these guys out and only have good things to say about them and gladly give my endorement.

*Sponsored Post

Trusted Search Engine Marketing Resources

Alex — Wed, 19 Apr 2006 22:49:29 +0000

For those of you into SEO you are all to familiar with the various perspectives on the subject. I’ve decided to start building a trusted list of SEO resources and would appreciate other takes.

seomoz – This site is my personal favorite. These guys take a refreshing approach to the industry.
Cre8asiteForums – A longtime favorite among many SEOs.
SearchEngineWatch
added 4/20/2006 – Matt Cutts – Whether planned or not, Matt has become an authority in the search industry. He was one of the first google employees and has a knack for “leaking” information on updates.

Each comment will be reviewed and potentially added to the list.

Demystified

Alex — Sat, 26 Nov 2005 04:06:02 +0000

I picked up Web Analytics Demystified by Eric Peterson the other day. This book came highly recommended and although I have not yet completed it, I strongly advise it to anyone interested in the field. I believe web analytics is a field that is mistakenly overlooked by small and mid-sized companies. Many businesses pay big bucks for search engine marketing. However, they have no plan once a visitor has entered the site. MidScape has recenly added web analytics services and can improve your ROI success.

*More to come on web analytics as I come across topics of interest.

Turkey Day SEO Tips

Alex — Thu, 24 Nov 2005 05:42:40 +0000

Tip – Make sure to take advantage of header tags by loading them with core keywords.
Ex. – Within my H1, H2, or H3 tags I attempt to always include “Alex McArthur” and other category keywords on this site.

Warning – Don’t use links within header tags. Matt Cutts, a google employee, warns against this practive.

Happy Turkey Day. Have a safe holiday.

Need to bump your search engine results?

Alex — Mon, 21 Nov 2005 21:19:22 +0000

Search engine marketing has continued to be a hot topic over the past few years and won’t be slowing anytime soon. I come across tips and discussions constantly on page rank, reciprocal links, and back link strategies. What does it all mean and what should be given precedence?

SEO Misunderstandings

I’ve improved my search engine results and now I can call it a day. Wrong. If you are committed to remaining at the top it is a never ending process. Internet marketing practices must be ever present in your plans for a successful online presence. This means monies should be allocated to your businesses budget and resources/employees assigned to the task.
I can work the system with unapproved techniques. Wrong again. Yes, I’ll admit there are some minds out there that are able to crack the system successfully. You, however, are not one of them. You may be bright. You may even know of a proven black hat technique, but is it really worth it? Your business ethics will reflect upon your continued success and scars are very difficult to remove. Also, the threat of being banned from search engines altogether is real. Just stay away from link farms, spamming, etc.

Practical SEO Techniques

What are the search engine results above you doing to stay ahead? Take a look at the source code of your competitors. Do they have specifice keywords spread more prevalently through their content? How many link backs do they have compared to your site? This research is extremely valuable as they are doing something more effectively than you.
Submit to every directory you come across.
Place your link on websites found in the same category of search engine directories.
Choose your domain name wisely. This actually does not pull as much weight as many think so don’t stress too heavily. Your content and back links are much more important.
Add fresh content frequently. This is key to your positioning. Update news on your industry or new clients. You get the idea.
Don’t give up. Your results will improve with your continued effort.

Contact MidScape in the Utah area if you are looking for professional SEM services. Sorry, I’m forced to solicit our services at any opportunity. The SiteManagement package includes search engine marketing management.